![]() Let me repeat that, because I think it's central to the problem we find ourselves in. I'm not sure about the logic behind this attitude - these are likely the same people who, I'm sure, send posts via DM on Instagram, and have signed up for every attempted Twitter replacement - but regardless, these efforts failed, and failed hard. In all of those personal circumstances, it was the Android user(s) of the group who pushed out of iMessage and into something else, and anecdotally speaking, it was often iPhone users - especially as the 2010s slipped by - that refused to download additional apps from the App Store. ![]() WhatsApp… well, it's useful if you have European friends who insist on it, I suppose. I still have a handful of group chats active in both Messenger and Telegram. But while the energy to convince friends and family to just try one more app, bro, please had dried up by the time Allo limped onto the scene in 2016, I knew plenty of people who found a space in Hangouts. Android users, especially die-hard fans of the platform, did try to make a shift away from iMessage happen, especially in the early 2010s - in fact, in 2022, I argued for people to keep trying exactly this, back when it seemed like RCS was truly going nowhere with Apple. If Android SMS users were interested in installing a third-party app to enable better cross-platform messaging, wouldn’t they be suggesting to their iPhone-using friends and family that they be the ones who install WhatsApp or Signal or something? To some extent, you have to play within its rules. Apple, through its domination in market share and specifically through its influence over Gen Z and younger Millennials, has set the language here. In a small but meaningful group of regions around the world, including the US, iMessage is what people think of when they think about texting. It doesn't matter that practically every other messaging service - be it WhatsApp, Telegram, or RCS - brings near-identical capabilities. These terms effectively serve as shorthand for modern and legacy messaging platforms. A blue bubble brings typing indicators, read receipts, location sharing, high-res media, and so much more that a green bubble just can't offer. For iPhone users, particularly in the US and other regions where Apple reigns supreme, it's all too easy for regular people - your parents, your friends, anyone who isn't dialed into the world of technology on a day-to-day basis - to equate enriched messages with iMessage. Android issue as it is a battle between enriched messaging and legacy SMS. I think it's easy to get carried away here, so let's redefine what "blue bubbles" and "green bubbles" really mean when we're talking about messaging.
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